Always a pleasure to work with our friends at Pure Gym so it was great to be one of the first visitors at their new opening in Bristol to refresh their members photography.

When I say members thats exactly what I mean, the people in our UK shoots are always genuine Pure Gym members and the action they so graciously volunteer for is as authentic as they are.  We never fake anything, you will NEVER find a bottle of fake sweat on one of these shoots. Working with real people, as in the actual members so they cant be any more real,  we know our imagery is 100% authentic,  a word often used but frequently anything but.

We also worked with the video crew on day two to create studies in between the main action, mixing the video, ambient and a little bit of something extra to give them the trademark bright and colourful Pure Gym look.

Fab people, fantastic shoot.