A very interesting creative and technical challenge created for Roche Pharma for their RoActemra treatment for victims of Rheumatoid Arthritis.

Working in the worst weather the North of England could muster we set about creating 6 scenarios where the hero is taking a selfie with their friends and family. The campaign is all about that moment when you get those simple everyday moments back again, its about little real life gains, not climbing mountains hence the very natural and real life experiences we’ve created and the moment when that moment was worthy of a ‘selfie’.

Technically very interesting the images needed to be highly detailed yet still ‘selfie’ authentic.  We spent some time researching camera platforms and various lens lengths and constructions until we found a great match for the Iphone 6 which we thought was a fairly standard tool.